Lori is a New York Native and an East Village local who specializes in Downtown Manhattan, particularly East Village, Lower East Side, Soho, Greenwich Village and West Village.

Lori started an E-commerce business when she was 20 years old. She is a self-taught web designer and utilizes her SEO and online marketing knowledge in her real estate business. She keeps herself up to date on search engines' ever-changing and sophisticated algorithms. Additionally, Lori uses a combination of keyword research, data analytics, content marketing, social media marketing, and paid advertising to target buyers and drive interest to sellers' homes.

Lori is an animal lover and spends her time volunteering at local animal shelters. She is the Foster Program Manager at KittyKind. She also has two cats of her own named Cici and Lulu.